I designed this booklet to market the USPS Licensing Program. The idea was to get USPS stamp artwork in front of various product vendors, inspiring them to use stamp art on a variety of different and previously unexpected items. I designed the layout of the booklet, chose to utilize the famed creed as the text, and created all visuals of the products featuring stamp art. The creed, while unofficial, is a part of USPS history, something familiar and nostalgic to most Americans. It was an additional way to invoke emotion, something that licensed products are based on. The items I chose to mock up were ones that are less commonly seen in licensing situations, but that would be well received by the retail consumer audience and easy to sell.