USALLLIANCE needed a new look and feel for their website. They had a definite message they wanted to convey to their customers, and requested a design that was contemporary, clean, friendly, well-designed, and mobile first. The client provided their new brand guide and a couple wireframes as a loose guideline, none of which they were completely happy with. I pushed the typography and gave it a fair amount of white space to help create the contemporary and clean feel they were going for. For the icons, it was important to keep them simple and understated, without losing impact and meaning. When a user sees an icon, he needs to immediately know what exactly it is conveying. At the bottom of the page are the banner web ads I designed for the client.